This is our craftThis is how we do it
Cultivate
Grow
As a key export for countries around the world, tobacco is an annual crop, sowed at the end of winter and harvested in the early summer. To ensure product quality, we created an integrated production system that provides independent farmers with extensive technical and monitoring support.
Harvest
Du MAURIER products only contain Virginia tobacco. Harvested in steps by hand, only the most mature leaves are picked at once to ensure optimal quality. Farmers typically pick at the first sunlight.
Create
Cure
The harvested leaves are cured in heated barns from 5 to 7 days. This process ensures that the optimal taste of virginia tobacco is met by eliminating unwanted components and fixating sugars in the leaves.
Blend
Cured tobacco purchased from independent farmers receives an internal grade related to quality and composition. Selected for its various styles and qualities, it is cut and mixed to create the blends you enjoy.
This is your tobacco.
Virginia tobacco varieties offer specific tastes and characteristics.
Lemon
Early harvest
Straw-like with a touch of green grass. Hints of spicy, sweet notes.
Orange
Target harvest
Oaky base with white tea notes. Hints of caramel.
Mahogany
Late harvest
Yeasty and baked with hints of cereal. Sweet notes with a touch of caramel.
Modern design.
If it’s not better we won’t do it.
Redesigned duPLUS™ Filter
Firmer feel compared to the previous duPLUS™ filter.
Redesigned duPLUS™ Charcoal Filter
Offered exclusively on du MAURIER Distinct Plus, this filter is firmer than the previous duPLUS™ filter, with reduced staining on the mouth end. It also includes charcoal for reduced irritation and a smooth taste.
ACTIVE RESPONSE paper technology
Burns as usual when you smoke it, and less when you don't. Delivers up to 2 additional puffs* versus a standard King Size cigarette, extending your experience.
This paper is offered exclusively on du MAURIER Distinct Plus.
*vs the average standard King Size Cigarettes as per the method ISO 3308 - routine analytical cigarette-smoking machine — definitions and standard conditions.
du MAURIER at a glance
