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du MAURIER
Imperial Tobacco Canada, 3711 Saint-Antoine St W, Montreal, QC H4C 3P6 , email: support@dumaurier.ca, tel: 1-800-932-9326

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Did you know?

The Government of Canada has introduced the Tobacco Products Regulations (Plain and Standardized Appearance) which is to come into effect later this year. This will impact du MAURIER packaging.

Learn more inside or visit plainpack.ca

Tobacco beyond
the ordinary

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This is our craftThis is how we do it

Cultivate

Grow

As a key export for countries around the world, tobacco is an annual crop, sowed at the end of winter and harvested in the early summer. To ensure product quality, we created an integrated production system that provides independent farmers with extensive technical and monitoring support.

Harvest

Du MAURIER products only contain Virginia tobacco. Harvested in steps by hand, only the most mature leaves are picked at once to ensure optimal quality. Farmers typically pick at the first sunlight.

Create

Cure

The harvested leaves are cured in heated barns from 5 to 7 days. This process ensures that the optimal taste of virginia tobacco is met by eliminating unwanted components and fixating sugars in the leaves.

Blend

Cured tobacco purchased from independent farmers receives an internal grade related to quality and composition. Selected for its various styles and qualities, it is cut and mixed to create the blends you enjoy.

This is your tobacco.

Virginia tobacco varieties offer specific tastes and characteristics.

Lemon

Early harvest

Straw-like with a touch of green grass. Hints of spicy, sweet notes.

Orange

Target harvest

Oaky base with white tea notes. Hints of caramel.

Mahogany

Late harvest

Yeasty and baked with hints of cereal. Sweet notes with a touch of caramel.

Modern design.

If it’s not better we won’t do it.

Redesigned duPLUS™ Filter

Firmer feel (compared to the previous duPLUS™ filter) with reduced staining at the mouth end.

Whiter than White Paper

Offered on all variants (except SYNC, which offers the Active Response paper) this new paper gives a clean aesthetic.

Redesigned duPLUS™ Charcoal Filter

Offered exclusively on du MAURIER SYNC and Distinct, this filter is firmer than the current duPLUS™ filter, with reduced staining on the mouth end. It also includes charcoal for reduced irritation and a smooth taste.

ACTIVE RESPONSE paper technology

Burns as usual when you smoke it, and less when you don't. Delivers up to 2 additional puffs* versus a standard King Size cigarette, extending your experience.

This paper is offered exclusively on du MAURIER Sync.

*vs the average standard King Size Cigarettes as per the method ISO 3308 - routine analytical cigarette-smoking machine — definitions and standard conditions.