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Plain packaginghas arrived in Canada.

This will impact the look of du MAURIER’s packaging but not its smooth taste.


New Plain Packaging Regulations mandate that packs must be in standardized packaging that is of a certain colour (Pantone 448C) and with a certain font and font size. This of course affects our look as well as some of our product names. However, it does not change your du MAURIER taste.

FIRM BEYOND COMPARE - Redesigned duPLUS™ Filter

Due to new plain pack regulations, visible filter differentiation is no longer permitted. However, du MAURIER remains committed to delivering product features that are important to our consumers, such as firmess and reduced staining. We are proud to announce that we have redesigned the duPLUS™ filter – moving the tube segment to the middle of the filter, making it even firmer than before.

A reduced staining segment at the mouth end means less yellowing. This improvement allows you to keep the features of the previous duPLUS™ filter, without changing the smooth taste.


Due to new plain pack regulations, our well-known Reloc™ Seals are also no longer permitted. Rest assured that you can always expect the highest product quality and freshness from du MAURIER. This packaging change DOES NOT change your du MAURIER taste.

Rest assured that throughout these changes, du MAURIER will continue to lead with meaningful innovations, while offering the same smooth taste.

Want to learn more about plain packaging?

Visit PlainPack.ca